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NEED HELP WITH ALL

THAT MARKETING & BUSINESS STUFF? 

Why struggle when we can do it for you.

 

 


AFFORDABLE • MARKETING PARTNERS • VIRTUAL ASSISTANTS • DESIGN

HELLO. WE’RE THE i-WORD

If you’re in the personal image business or a charity and need help with your marketing to attract more clients then welcome t0 The i-Word. We are the only agency set up specifically for charities, personal stylists, personal shoppers, image consultants, style advisors, make-up, hair and beauty businesses, personal trainers, charity and fashion retailers.

FASHION & RETAIL

PERSONAL STYLING & IMAGE CONSULTANTS

HEALTH & FITNESS 

HAIRDRESSING & BEAUTY

CHARITIES & NOT-FOR-PROFITS

PROFESSIONAL SERVICES

ABOUT US


 We care passionately about seeing our clients succeed. We give them the time, creative space, input and direction to make the world stand up and listen to them.

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OUTSOURCING – IT’S THE FUTURE FOR SMART BUSINESS OWNERS

 

More and more businesses are now turning to outsourced marketing and business support companies like us to save on cost, resource and time. They know that they’ll get further, faster achieving exceptional results without  burdening the bottom line and cash flow. We offer flexible and affordable packages from hourly rates to retained programmes for the larger business.


Growing your business and need a dedicated marketing resource but don’t want to allocate a full-time employee to it?

Got the best ideas but never quite get them off the ground?

Brilliant at what you do but you’ll never be a marketeer, designer or copywriter – nor do you want to be?

Need professional, expert help to make it all happen?

Smart business owners make the call – here’s our number 0161 637 0160

  • "The linchpin feels the fear, acknowledges it, then proceeds."

    Seth Godin

SERVICES

Our outsourced marketing, design and virtual assistance services are affordable without ever compromising individual attention to detail. You are assigned a dedicated account manager whether you’re a one wo(man) band or a larger organisation. Every client receives a free strategy and business vision planning session so that we can decide what’s going to work for where you are now, for where you want to be and the budget you have to get you there. You’ll always receive our own personal attention to detail and outstanding work you’ll LOVE. The services below are an example of the services we offer but they are not exhaustive.

MARKETING & IDEAS
We are creative marketeers with a buzz of ideas. We use the inherent understanding we have of the industry and its audience along with a profound appreciation of your business to build exciting and bold strategies, ideas and marketing communications that can turn your sleepy brand and business into a rock star entity that attracts clients and income to your business. Ready to put a tiger in your tank?
BRANDING
Your brand is much more than a logo. It must strike an emotional chord with your target audience. It should be infused with your values, your talent, your mojo. It has to tell a story and make a promise to your clients that you’re going be the best at delivering your product or service. You’re brand is your ability to stand out high above that busy crowd. We do branding brilliantly. Call us for a free review today.
GRAPHIC DESIGN
From logo’s to flyers, posters, service menus, business cards, gift vouchers, promotional materials, stationary, signs, banners… we’ve got you covered. We put a heavy emphasis on creating graphics with a high visual impact and value as these are critical in the personal image & styling industry. We’ll create stunning work that puts your business in the limelight, impresses your clients and attracts more business to you.
WEBSITES
Quite possibly one of the most important elements of your marketing mix and your online shop window. As a business in the look good, feel good and lifestyle sector yours has to be even better than most! Remember you’ll be judged by what your website looks and behaves like. Is yours really doing you justice? From a 1 page information only site to more complex e-commerce sites we’ll guide you and produce a website that wow’s and showcases your business.
SOCIAL MEDIA 
If you know you have to ‘do’ social media but don’t know where to start, what to do or just don’t have the time to do it then this could be your nirvana moment. We’ll design and set you up on all the relevant social media sites to create impact and gather followers. We can create and manage your social media plan and outputs so that you and your business raise your visibility online and at the same time build your brand.
BLOGGING & COPYWRITING
Blogging is big business and not only has an important influence in your overall SEO and website development but done in the right way can generate an additional income into your business. Our experienced fashion, beauty, health and lifestyle team will create great blogs that you can use as part of your marketing campaign. We also create crowd pleasing copywriting for your promotions, websites and marketing materials
VIRTUAL ASSISTANCE
We provide remote assistance to busy owners of personal image and styling businesses. We provide a bespoke range of administrative services that swallow up too much of your limited time so you can concentrate on what you do best. From diary management, email marketing, book-keeping, presentation preparation, client liaison and so much more. If you don’t want to do it, we will.
EVENT MANAGEMENT 
We will create resources to help support any events you plan to deliver.This can be getting involved in the planning, design and execution to managing the marketing and development of the event(s). Whether you need people, ideas, marketing or administration support, the good news is that we can provide you with all of the help you need. Don’t sweat it out alone.
BUSINESS MENTORING
One thing is for certain. Business mentoring works and especially if you are starting out or wanting to take your business to the next level.Being a solo entrepreneur or small business owner where all the decision making rests on your shoulders can be daunting.You may have stalled, hit a dead end or simply need someone to tell you what to do. We’re here to do just that.
 

…. And much more. If there’s a marketing or business task you can’t complete then just ask us to do it!

WE HAVE PASSION FOR

SEEING YOU SUCCEED


RAINY DAYS IN MANCHESTER

LATTES CONSUMED

UNHAPPY CLIENTS

BRIGHT IDEAS

PORTFOLIO

We’re limited on space and you’re limited on time. We’ve done a ton of great work for businesses across varied industry sectors which we’d love to show you. For now we’re sharing a selection of some of our most recent work.

THE TEAM

Some might say we’re a bunch of creative business crazies. We say they’re right.

Susanna Kelly Hancock

Susanna Kelly Hancock

The Business Champ.
Natalie Fisher

Natalie Fisher

The Design Genius.
Lexy Gorbutt

Lexy Gorbutt

The Relationship Rock Star.

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WHAT OUT CHIPPER CLIENTS HAVE TO SAY

"I wanted to say a MASSIVE thank you for everything you've done for my business. The branding, copywriting and website design was more than I could ever have imagined and has really started to see a positive impact on my business! I just love it all and its a credit to your great minds!!"

Zoe Pennick

"The experience of working with Susanna and the i-Word team on my re-branding and marketing has been incredible. They spent so much time understanding who I was first before creating the most amazing ideas and work. They literally took everything, re-worked it, re-wrote it and armed me with marketing ideas to give me a huge business boost. I can't recommend them highly enough"

Colette Ali, Colette Ali Styling

"Working with Susanna and her team has taken me on a journey I could never have predicted. This experience has been more than simply creating some new marketing materials and a website. It has been about pushing me outside of my comfort zone, encouraging me to push my business into the limelight with fresh perspectives and greater bravery. I LOVE LOVE LOVE where they have taken me and I am so excited about the future."

Lorraine Iles, Absolute Image

"As a personal trainer and fitness instructor, I wanted to create a brand that would make me stand out from a very busy crowd. I didn't know how that would look but I know how I wanted it to make my clients feel. I needn't have worried. Natalie has created a fantastic and powerful brand with such consistency that I am now hugely recognised in my area. More than this it has allowed me to grow my business quickly and easily. These guys are amazing - they know our industry and clients more than we do which makes working with them so brilliant!"

Nat Dixon, Personal Training

"I've worked with Susanna and the team for the past 2 years and what they create each and every time is nothing short of genius. I love that Susanna is so experienced in our industry as a leading trainer and mentor and that she has a team of such talented designers and marketeers. They produce ideas and work that has doubled my business performance - phenomenal in a recession and certainly in the retail and styling sectors. You HAVE to get with these people!"

Jen McKenna, Moo Boutique

"I knew my styling advice was great; I know lots of people knew of me and what I do, yet the bookings weren’t rolling in. I knew there was a piece of the puzzle missing yet I just couldn’t nail it. Then I spoke to Susanna, and BOOM! She succinctly linked the pieces together from her expert experience in styling and business. I totally trust her judgement and cannot wait to grow my business with her guidance. I’m soooooo excited . Thank you from the very bottom of my heart."

Gay Richardson, Image Consultant

"I could see so quickly just how quick Susanna's mind was working with ideas, developments and marketing strategies that I didn't even consider! Susanna was constantly in contact with me and making sure that the process was changing quick, you could see what a hard worker she was and her passion for the business made her dedicated to making it work for me."

Jo Smallbones, Ladies Do Latte & Jo Smallbones Style Coaching

FEEL STUCK IN YOUR BUSINESS? ASK US ABOUT OUR SUCCESS MENTORING.

LET'S TALK


CONTACT US

hello@theiword.co.uk
0161 637 0160


SEND US A LETTER
The I Word
Suite 9, Stamford House,
Northenden Road, Sale,
Cheshire, M33 2DH


SHAKE HANDS
1160 Battery Street, 375, 
San Francisco, CA, USA

we@alma.com
+1 415 813 6777 


NEW BUSINESS
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JOIN THE TEAM
We’re alway looking for talented persons to join our team.

jobs@th3re.com

GET IN TOUCH

If you’re like the majority of our clients then being able to talk through your business, your aspirations and possibly even your stumbling blocks is often the starting point. Great ideas come from great conversations.

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